S Y M P L I C I T Y
CONFERENCE PARTY INVITATION
Invitations for Simplicity's after-conference party at the Tao Lounge in Las Vegas. The designs were inspired by the cushioned, red velvet banquettes that line Tao's interior, and the tactile level of electricity that pulses throughout the city. These luxe postcards were only distributed in person at the company's booth, which made them even more coveted.
T H E B I R C H T R E E C A F E
MARKETING COLLATERAL
This rebrand of the Birch Tree Cafe sought to bring awareness to Bethany Beach's foodie community of the cafe's artisanal selection of gluten-free food. We brought a sophisticated look to their campaigns, which centered on their carry out offerings, each photographed against rustic wood surfaces to complement and communicate their key brand differentiators: All natural, Gluten free, No artificial flavors and Delicious.
S Y M P L I C I T Y
PRODUCT BROCHURE REDESIGN
We refreshed Symplicity's suite of product brochures to coordinate with the rebrand which utilized an editorial look, candid photography and a clean, sophisticated aesthetic. The resulting brochure design won over their clients with its elegant, modern feel which spoke to both the product’s capabilities and the human-centric focus of the brand.
CREATIVE DIRECTION / DESIGN: Stephen Szymanski DESIGN: Lindsay Luchtenburg, Chantel McNamarra, Megan Gilmore COPYWRITING: Victoria Chapa, Theresa Bibeau, Megan O'Toole
E D E N S
THE SHOPS AT STONEFIELD / LEASING BOOK REDESIGN
EDENS takes pride in the consistently high quality of their property leasing books. Each is thoughtfully branded to portray the unique tone and personality of the property. Produced in-house via their own print and binding facilities, the books are constantly updated and are a labor of love. Our goal for the leasing book for the Shops at Stonefield was to bring a more editorial look and feel to the layouts in order to better illustrate the unique story behind each retailer on the property.
CREATIVE DIRECTION: Stephen Szymanski
MARSH & MCLENNAN COMPANIES
UTILITY - INTERNAL NEWSLETTER
As the Creative Director for Marsh, I was responsible for managing and mentoring a local, in-house team, and a global network of 80+ designers. I developed UTILITY, a news magazine, as a vehicle that would give the group a sense of unity, to help instruct all of the firm’s designers on the use of the new visual identity system, and ultimately, to serve as a source of design inspiration. Articles covered all areas and channels of design, and every month the magazine featured the creative work of a different Marsh designer.
CREATIVE DIRECTION: Stephen Szymanski
