WELCOME TO SZYMANSKI DESIGN

BROCHURES. ADS. BRAND. PRESENTATIONS. SOCIAL MEDIA. EVENT DESIGN. MARKETING DESIGN. LOGOS & MORE.

 

When you hire me, you get the combined experience of a Fortune 200 Creative Director, the innovative vision of an entrepreneur, and the responsiveness of a guy who has been around the block and knows how to bring you beautiful and compelling work that is on brand and delivered on time. I am an experienced creative leader who loves design and excels at helping companies retool their brands. I began my career as a student at the renowned School of Visual Arts where I gained one-on-one insights from design hall of famers like Paula Scher, Edward Benguiat, and James McMullan. In order to pay tuition, I took a work-study position with The Metropolitan Museum of Art which was an education in itself. I went on to manage in-house design departments for major corporations in New York City and DC, and I've helped them turn their brands into meaningful reflections of their core beliefs and philosophies. Please feel free to contact me directly to discuss how my experience and brand vision can help you and your firm.  szymanskidesign@gmail.com

 

 

A 20 year old tech company gets a brand refresh

 

Symplicity began as a one student start-up operating out of a college dorm room, and grew into a leader of the higher education tech marketplace. The focus had been on creating web-based products that helped colleges connect recruiters to their graduating classes. I was hired to put an integrated brand strategy in place. I created a new look and feel based in documentary style photography and clean, modern lines which could easily be adapted across all marketing channels: responsive emails, brochures, social media, events, print collateral and websites. In August of 2016, Symplicity was acquired by investment giant HIG Capital.

 

Helping to tell the story

 

When I joined the team at Edens, their Union Market property in DC was planning its first pop-up (Thread), their Mosaic District in Fairfax was preparing for phase 2 of its retail development, and their Shops at Stonefield property in Charlottesville was having a major growth spurt. It was a very busy time. I created an integrated marketing campaign for print, email, and broadcast that saluted the retailers at Mosaic who had been singled out as the best in their class by local and national magazines. I also helped bring a more editorial look and feel to marketing materials for their properties in Charlottesville, Manassas, Princeton and Alexandria. I presided over the creation of the brand and marketing for the highly successful Palette, Stonefield's (and Charlottesville's) first pop-up shop. I also managed the in-house design team, the internal print shop, and a schedule filled with daily deadlines and challenges. 

 

A brand facelift helps a small library software company rise to the top

 

Polaris had developed a first-class suite of public library software solutions but the look and feel of their marketing materials didn't adequately represent that level of technical sophistication. I was asked to give their brochureware and websites a more modern look, and to integrate that identity across all their communication channels including emails, ads, event booths, and a total redesign of their extranet. Understanding the value and quality of their product, in 2013, Polaris was bought by Innovative Interfaces Inc., the leading software company in the industry.

 

 

Adding flair to an insurance services brand

 

I managed the brand and visual identity for Marsh during a nine-year period which included two mergers, a reorganization, the first major national advertising campaign, and two rebrands. I was responsible for upgrading the look and feel of all marketing materials and internal communications, I oversaw the identity for all Marsh offices worldwide, and I served as a design consultant for parent company, Marsh & McLennan Companies.