T H E   B R O A D   S T R O K E S

 

I'm an experienced creative who loves design and excels at helping companies refresh their brands and elevate their reputations. I studied design at The School of Visual Arts in NYC and was lucky to study with leaders of the design world like Marshall Arisman, Paula Scher, Edward Benguiat, and James McMullan. I take pride in the fact that my work is (according to my clients) "clean, beautiful and engaging". Brand purpose is a particular passion of mine, and everything I create is endowed with meaning and brand messaging. So in addition to being modern, unique and elegant, my work also speaks volumes. I hope you'll take a moment to browse the examples presented here and if you feel like I might be a good fit for an upcoming project please drop me a line at szymanskidesign@gmail.com. I love forging new relationships, and nothing is more exciting than getting a chance to break creative ground with a new client. Thanks.  

 

 

 

An almost twenty-year old tech company was in need of a brand refresh

 

Symplicity began as a one student start-up operating out of a college dorm room, and grew into a leader of the higher education tech marketplace. The focus had been on creating web-based products that helped colleges connect recruiters to their graduating classes. I was hired to put an integrated brand strategy in place. I created a new look and feel based in documentary style photography and clean, modern lines which could easily be adapted across all marketing channels: responsive emails, brochures, social media, events, print collateral and websites. In August of 2016, Symplicity was acquired by investment giant HIG Capital.

 

Helping to tell the story

 

When I joined the team at Edens, their Union Market property in DC was planning its first pop-up (Thread), their Mosaic District in Fairfax was preparing for phase 2 of its retail development, and their Shops at Stonefield property in Charlottesville was having a major growth spurt. It was a very busy time. I created an integrated marketing campaign for print, email, and broadcast that saluted the retailers at Mosaic who had been singled out as the best in their class by local and national magazines. I also helped bring a more editorial look and feel to marketing materials for their properties in Charlottesville, Manassas, Princeton and Alexandria. I presided over the creation of the brand and marketing for the highly successful Palette, Stonefield's (and Charlottesville's) first pop-up shop. I also managed the in-house design team, the internal print shop, and a schedule filled with daily deadlines and challenges. During my time at Edens, their President was asked to speak at the Conscious Capitalism Summit, and Blackstone Group LP invested $718 million in the firm which was a somewhat remarkable moment for the company and the real estate industry as a whole. 

 

A brand facelift helps a mid-level library software company rise to the top

 

Polaris had developed a first-class suite of public library software solutions but the look and feel of their marketing materials didn't adequately represent that level of technical sophistication. I was asked to give their brochureware and websites a more modern look, and to integrate that identity across all their communication channels including emails, ads, event booths, and a total redesign of their extranet. Understanding the value and quality of their product, in 2013, Polaris was bought by Innovative Interfaces Inc., the leading software company in the industry.

 

 

Adding flair to a conservative insurance services brand

 

I managed the brand and visual identity for Marsh during a nine-year period which included two mergers, a reorganization, the first major national advertising campaign, and two rebrands. I was responsible for upgrading the look and feel of all marketing materials and internal communications, I oversaw the identity for all Marsh offices worldwide, and I served as a design consultant for parent company, Marsh & McLennan Companies.