S Y M P L I C I T Y

NACE CONFERENCE BOOTH 2017

Symplicity became known as the company to watch at industry conferences - largely because of their out-of-the-ordinary custom booths that set them apart from the competition. The theme for their 2017 booth was "Saluting the Stars of Higher Education". The set consisted of a 14'x12' archway that depicted an Old Hollywood theater facade on the front, and a movie refreshment area on the reverse interior side. I created all the large-scale pieces in Photoshop at full size. It was a painstaking process but the only way to guarantee high resolution quality from the raster imagery. Custom movie posters were designed to highlight additional brand themes for the conference. Inside the booth was a 12'x10' backlit wall with an art-deco inspired illustration that served as a divider for the two demo stations, as well as the structure for an embedded video monitor. Other components of the booth included a candy and popcorn stand with branded Symplicity labeling, and a Hollywood celebrity star motif t-shirt worn by all staff inside the booth area. 


S Y M P L I C I T Y

A "BIG DAY" CELEBRATION

In the summer of 2016, HIG Capital acquired Symplicity. It was an exciting moment for the company - an opportunity that promised new and big strides for the firm. I wanted to do something really different for employees to mark the first day of new ownership and to add some fun to the transition process. I discovered inflatable mini emoji-face beach balls on Amazon that were exactly the same as the emojis the staff used each day during Slack chats. They were perfect. The night before the event, all 88 beach balls were suspended over each colleague's work station by colorful ribbons. It was pretty cool to see all these big yellow faces smiling, winking, or sticking their tongues out at you from every angle of our headquarters. Within days, the beach balls were removed from their perches and utilized for their rightful purpose - impromptu volleyball games.


S Y M P L I C I T Y

NACE CONFERENCE EXHIBIT BOOTH 2016

The custom designed booth for the 2016 NACE conference highlighted the popularity of the Symplicity product with their customers. The larger back wall featured student quotes extolling the benefits of the latest release of their core product. That graphic also contained a life-size image of two students sitting on a couch, which from a short distance looked convincingly real.  The booth measured approx. 18' across and 10' high, and contained a built-in video monitor, and panels advertising recruiter testimonials and major statistics about the company and its capabilities. The booth garnered significant attention, and set Symplicity apart from the other exhibitors as a serious player in the Higher Education tech industry.

CREATIVE DIRECTION / DESIGN: Stephen Szymanski                  COPY / EDITING: Victoria Chapa


S Y M P L I C I T Y

SILO SMASH - THE ALL EMPLOYEE HACKATHON

In the spirit of inclusivity, Symplicity throws a hackathon that everyone in the company can enter regardless of their ability to code or build product. Teams are assigned randomly, and the entire event is an opportunity to "smash" silos between departments and unite in-office employees and remote staff. I designed the t-shirt and supplementary collateral to help foster an upbeat hackathon experience buoyed by equal parts pride and snark.

 
 

P O L A R I S    L I B R A R Y   S Y S T E M S

EXHIBIT BOOTH              

I've designed many exhibit booths for Polaris Library Systems. Booth themes have run the gamut from The Wild West (Houston) to Endless Summer (Los Angeles). Polaris has a reputation for being the fun vendor at conventions so the challenge is to create experiences that will continually amaze attendees. For the Chicago convention (right), we saluted the Chicago Art Institute. I constructed an 18' tall replica of the arched entrance to the museum, flanked on both sides by "exhibition banners" depicting the booth's theme, "The Fine Art of Customer Satisfaction". Other elements included; a live statue, cut-outs of characters from paintings in the museum's collection, and museum-style gilded frames for each of the demo station's computer monitors. Booth workers wore custom printed smocks that read, "Docent".

CREATIVE DIRECTION / DESIGN: Stephen Szymanski