stephen szymanski

Symplicity began as a one student start-up operating out of a college dorm room, and grew into a leader of the higher education tech marketplace. The focus had been on creating web-based products that helped colleges connect recruiters to their graduating classes. I was hired to put an integrated brand strategy in place. I created a new look and feel based in documentary style photography and clean, modern lines which could easily be adapted across all marketing channels: web pages, responsive emails, brochures, social media, events, and print collateral. In August of 2016, Symplicity was acquired by investment giant HIG Capital.