S Y M P L I C I T Y
National association of colleges and employers (NACE)
The theme for Symplicity’s event booth was "Saluting the Stars of Higher Education". The set consisted of a 14'x12' archway that depicted an Old Hollywood theater facade on the front, and a movie refreshment area on the reverse interior side. All images were custom created in Photoshop and mounted on gatorfoam. Custom “movie posters” were designed to highlight Symplicity’s products and partnership programs.
S Y M P L I C I T Y
A "BIG DAY" CELEBRATION
When HIG Capital acquired Symplicity, it was an exciting moment for the company - an opportunity that promised new and big strides for the firm. I wanted to do something really special for employees to mark the first day of new ownership and to add some fun to the transition process. The night before the event, we suspended emoji-face beach balls over each colleague's work station. The next morning, a sea of celebratory faces welcomed our colleagues to the office. It was pretty cool to see all these big yellow faces smiling, winking, or sticking their tongues out from every angle of our headquarters. Within days, the beach balls were removed from their perches and utilized for their rightful purpose - impromptu volleyball games.
S Y M P L I C I T Y
NACE CONFERENCE EXHIBIT BOOTH 2016
The custom designed booth for the 2016 National Association of Colleges and Employers (NACE) conference highlighted the popularity of the Symplicity product with their student customers. The larger back wall featured user quotes extolling the benefits of the latest release of their core product. That graphic also contained a life-size image of two students sitting on a couch, which from a short distance looked convincingly real - making for a very Instagram-able moment. The booth garnered significant attention, and set Symplicity apart from the other exhibitors as a serious player in the Higher Education Technology industry.
CREATIVE DIRECTION / DESIGN: Stephen Szymanski COPY / EDITING: Victoria Chapa
MITRE CORPORATION
attackcon - the mitre cyber security convention
I worked with Mitre Corporation to brand their first cyber security product user’s convention. I leveraged the deeply technical product language as a visual wallpaper, with a floor to ceiling treatment that enveloped the attendees in the code environment. The core tenet behind Mitre’s philosophy is thinking differently about how to defend against cyber attacks, so I developed a step-wrap for the stairwell entrance to the event that quoted famous minds on the topic of creative thinking. My brand for the conference helped them win a Silver Anvil Award for Event Design.
P O L A R I S L I B R A R Y S Y S T E M S
EXHIBIT BOOTH
Polaris has a reputation for being the fun vendor at conventions so the challenge is to create experiences that will continually amaze attendees. For the Chicago convention, we saluted the Chicago Art Institute. An 18' tall replica of the arched entrance to the museum depicted the booth's theme, "The Fine Art of Customer Satisfaction". Other elements included; a live statue, cut-outs of characters from paintings in the museum's collection, and museum-style gilded frames for each of the demo station's computer monitors.
CREATIVE DIRECTION / DESIGN: Stephen Szymanski