A brand facelift helps a small library software company rise to the top

 

Polaris had developed a first-class suite of public library software solutions but the look and feel of their marketing materials didn't adequately represent that level of technical sophistication. I was asked to give their brochureware and websites a more modern look, and to integrate that identity across all their communication channels including emails, ads, event booths, and a total redesign of their extranet. Understanding the value and quality of their product, in 2013, Polaris was bought by Innovative Interfaces Inc., the leading software company in the industry.