stephen szymanski

When I joined the team at Edens, their Union Market property in DC was planning its first pop-up (Thread), their Mosaic District in Fairfax was preparing for phase 2 of its retail development, and their Shops at Stonefield property in Charlottesville was having a major growth spurt. It was a very busy time. I created an integrated marketing campaign for print, email, and broadcast that saluted the retailers at Mosaic who had been singled out as the best in their class by local and national magazines. I also helped bring a more editorial look and feel to marketing materials for their properties in Charlottesville, Manassas, Princeton and Alexandria. I presided over the creation of the brand and marketing for the highly successful Palette, Stonefield's (and Charlottesville's) first pop-up shop. I also managed the in-house design team, the internal print shop, and a schedule filled with daily deadlines and challenges.