S Y M P L I C I T Y
CONFERENCE PARTY INVITATION
Simplicity had established itself not only as a leader of the education tech community, but also as the arbiter of cool, which became evident especially at trade conventions where the firm organized after hours parties at exciting and sophisticated venues. Invitations for Simplicity's after party at the Tao Lounge in Las Vegas, were inspired by the cushioned, red velvet banquettes that line Tao's interior, and the tactile level of electricity that pulses throughout the city. These luxe postcards were only distributed in person at the company's booth, which made them even more coveted.
T H E B I R C H T R E E C A F E
I created a line of marketing and social media graphics to bring awareness to Bethany Beach's foodie community of the cafe's artisanal selection of gluten-free food. The campaign brought a sophisticated look and feel to the brand and centered on their carry out offerings of baked goods, which were photographed against rustic wood surfaces to complement and communicate the key brand differentiators: All natural, Gluten free, No artificial flavors and Delicious. The cards shown here functioned as mailers as well as inserts for boxed items and take-aways at the register.
S Y M P L I C I T Y
PRODUCT BROCHURE REDESIGN
For Symplicity, I redesigned the company's suite of product brochures to coordinate with the rebrand which utilized a geometric editorial look, documentary-style photography and a clean, sophisticated aesthetic. Previously, their marketing materials had an illustrative focus which didn't speak to the core audiences of college administrators, students and recruiters. The rebrand took a straight-forward photographic approach with an elegant, modern feel that spoke to the technology and product capabilities yet approached the subject matter with a familiar tone and was complemented by warm and inviting imagery.
CREATIVE DIRECTION / DESIGN: Stephen Szymanski DESIGN: Lindsay Luchtenburg, Chantel McNamarra, Megan Gilmore COPYWRITING: Victoria Chapa, Theresa Bibeau, Megan O'Toole
E D E N S
THE SHOPS AT STONEFIELD / LEASING BOOK REDESIGN
EDENS takes pride in the consistently high quality of their property leasing books which are thoughtfully branded to portray the unique tone and personality of both the location and the aesthetics of the shopping center itself. Produced in-house via their own print and binding facilities, the books are constantly updated and are a labor of love. For the Stonefield property, I art directed photography sessions and worked with the individual retailers to schedule access for the shoots. Stonefield is a particularly wonderful project, bringing a diverse blend of curated retailers that includes both one-of-a-kind boutique shops and sophisticated national brands. I was lucky to be able to orchestrate the marketing campaign for Palette, Charlotteville's first pop-up shop, which ran through the holiday season. My goal with the leasing book for the Shops at Stonefield was to bring a more editorial look and feel to the layouts in order to better illustrate the story behind each aspect of the property.
CREATIVE DIRECTION / DESIGN: Stephen Szymanski
MARSH & MCLENNAN COMPANIES
UTILITY - INTERNAL NEWSLETTER
As the Creative Director for Marsh, I was responsible for managing and mentoring a local, in-house team, and a global team of 80+ designers. I developed UTILITY news magazine as a vehicle that would give the group a sense of unity, to help instruct all of the firm’s designers on the use of the new visual identity system, and ultimately, to serve as a source of design inspiration. Articles covered all areas and channels of design, and every month the magazine featured the creative work of a different Marsh designer.