S Y M P L I C I T Y
CONFERENCE PARTY INVITATION
Invitations for Simplicity's after party at the Tao Lounge in Las Vegas, were inspired by the cushioned red velvet banquettes that line Tao's interior, and the tactile level of electricity that pulses throughout the city.
S Y M P L I C I T Y
PRODUCT BROCHURE REDESIGN
For Symplicity, I redesigned the company's suite of product brochures to coordinate with the rebrand which utilized a geometric editorial look, documentary-style photography and a clean, sophisticated aesthetic.
Creative Direction/Design: Stephen Szymanski Design: Lindsay Luchtenburg, Chantel McNamarra, Megan Gilmore Copywriting: Victoria Chapa, Theresa Bibeau, Megan O'Toole
E D E N S
THE SHOPS AT STONEFIELD / LEASING BOOK REDESIGN
EDENS takes pride in the consistently high quality of their property leasing books which are thoughtfully branded to portray the unique tone and personality of both the location and the aesthetics of the shopping center itself. Produced in-house via their own print and binding facilities, the books are constantly updated and are a labor of love. For the Stonefield property, I art directed photography sessions and worked with the individual retailers to schedule access for the shoots. Stonefield is a particularly wonderful project, bringing a diverse blend of curated retailers that includes both one-of-a-kind boutique shops and sophisticated national brands. I was lucky to be able to orchestrate the marketing campaign for Palette, Charlotteville's first pop-up shop, which ran through the holiday season. My goal with the leasing book for the Shops at Stonefield was to bring a more editorial look and feel to the layouts in order to better illustrate the story behind each aspect of the property.
Creative Direction and Design: Stephen Szymanski
MARSH & MCLENNAN COMPANIES
UTILITY - INTERNAL NEWSLETTER
As the Creative Director for Marsh, I was responsible for managing and mentoring a local team of five designers, and a national team of 80 designers. I developed UTILITY news magazine as a vehicle that would help instruct all of the firm’s designers on the use of the new visual identity system, and to also serve as a source of design inspiration. Articles covered all areas of design, and every month the magazine featured the creative work of a different Marsh designer.
Creative Direction, Design and Copywriting: Stephen Szymanski