S Y M P L I C I T Y

ONESTOP RECRUITER MOBILE APP - IDENTITY AND MARKETING LAUNCH

For the OneStop Recruiter app launch, we created an identity that was consistent with the OneStop brand and color palette, but that also portrayed a more vibrant experience than the brand had ever launched before. The orange "R" icon is bold, modern and dimensional. We likened it to a superhero's logo, which was appropriate since the app would be used by recruiters to help recent graduates find their first job. For the Marketing Launch the campaign continued the reference to the OneStop identity, and focused on the splash page image of an urban recruiter using the app while waiting for a subway train. The campaign ran inside the OneStop product itself, as well as in print and digital advertising, the Google Play store and the Apple store. 

App Identity - Creative Direction: Stephen Szymanski, App Icon Design - Chantel McNamara

App Marketing Campaign: Creative Directon: Stephen Szymanski, Copy: Megan O'Toole, Design: Chantel McNamara, Lindsay Luchtenburg, Megan GIlmore


S Y M P L I C I T Y

THE BEST PLACES TO WORK marketing CAMPAIGN

As part of the photography-based rebrand of the firm, I redesigned the annual Best Places to Work campaign to include bold, expressive photography and a bright color palette which supported and emphasized the campaign's tongue-in-cheek "If you've got it flaunt it" attitude. Campaign included 6 html emails, 2 landing pages, and a pdf "Winners Packet".

Creative Direction/Design: Stephen Szymanski  

Design: Lindsay Luchtenburg, Chantel McNamarra, Megan Gilmore   Copywriting: Megan O'Toole, Emma Wiltshire, Lindsay Luchtenburg, Stephen Szymanski

The survey "Call for Submissions" landing page.

The survey "Call for Submissions" landing page.


S Y M P L I C I T Y

THE EMPLOYEE NEWSLETTER REDESIGN

When I came on board, the internal employee newsletter was embedded into the body of an html email. It was more than a little bit long, and required scrolling through one seemingly endless column of dense text - mostly void of imagery or graphics. I wanted to bring more engaging content to employees (games, polls, videos, photo galleries, etc) and to display it in a more accessible and modern format. That meant bringing it into WordPress and creating an internal marketing campaign to encourage readership. We found a WordPress theme that required only minor customization and created a template for all issues going forward. It publishes quarterly, and each member of the Visual Design team acts as art director on rotation. The newsletter gives us an opportunity to bring employees together through interviews, contests and personal triumphs and announcements. The issue pictured here (my "Black and White" issue) is from the third quarter of 2016 and shows the newly enabled carousel banner which includes video. 


S Y M P L I C I T Y

CYBER MONDAY EMAIL CAMPAIGN

This year's OneStop Cyber Monday campaign used animating neon signage to spell out the virtues of taking advantage of our once a year sale. The colorful five-email campaign suggested that  shopping during working hours for these great bargains could result in being heralded by your boss as a "Company Legend". 

Creative Direction: Stephen Szymanski  

Design: Chantel McNamarra, Lindsay Luchtenburg  

Copywriting: Megan O'Toole, Theresa Bibeau

 


E D E N S

THE SHOPS AT STONEFIELD ~ WEB SITe banner carousel solution                     

After completing a redesign of the leasing book for the company's Charlottesville, VA property, "The Shops at Stonefield", I designed a templated-system for creating images for the center's site - the main banner on their homepage. The end product was easy for the staff designers to create, referenced the leasing book's brand, and was a quick way to handle content creation for the site. www.shopsatstonefield.com

Creative Direction and Design: Stephen Szymanski

Copywriting: Thom McKay